Gajbhaye's social entrepreneurial venture "Bee The Change" is a profit venture that promises to increase agricultural yield and subsequently incomes of farmers by making use of bee pollination.
During his study years at the Indian Institute of Management, Kozhikode, the entrepreneur took up a five-day hobby course on bee keeping in Pune and "learnt some of the most amazing facts about bees," that led to the venture.
Hailing from Vidarbha a region that has witnessed many farmer suicides, Gajbhiye says the vicious cycle of debt is one of the primary reasons for farmers choosing to end their lives.
"Bees are important crop pollinators. When bees are used as crop pollinators, several cross pollinated crops like bitter gourd, capsicum, cow pea beans, tomatoes, mangoes, apples, cucumbers, melons, sunflower and mustard witness 20 to 200 per cent increase in their yields," he explains.
Using a top-down approach, the venture reaches out to the village sarpanch or educational institutions in a particular region and further communicates with the farmers and tribals to train them.
The training is a three-day affair, which includes classroom lessons on the biology of bees and details about the functioning of bee colonies besides practical demonstrations.
Maintaining hygiene in the colony and protection from external agents is also taught.
"Once the training is done, we arrange for bee colonies for the farmers. We also provide them support as and when required. The farmers can then rear the bees in their farms," he says.
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