BJP MP Hema Malini was present during the ceremony held on Sunday at the precinct of Chandrodaya temple here.
"There is no dearth of potential for tourism in Braj Bhumi. Our effort is to cash in on the potential and use it in promoting tourism," she said.
"Every effort is being made to ensure participation of noted Bollywood stars in the festival. When the program would be aired on TV worldwide, people would be lured to visit Mathura," Hema said.
"Neither state nor Union government so far, ever tried to tap the tourist potential of Braj Bhumi. With 12 forests and 24 semi-forests, Braj Bhumi is the model of echo-tourism," he said.
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