Biggest and best? Infantino reveals aims for new Club World Cup

Gianni Infantino is determined to make his new, expanded Club World Cup "the best club competition in the world" as well as the most lucrative, as he revealed that FIFA have had nine offers to buy the commercial rights to the tournament.

The president of world football's governing body is in Qatar for the final of this year's Club World Cup, with Liverpool facing Flamengo on Saturday in what will be the penultimate edition of the tournament in its current format.

It will return here next year, before a new, 24-team tournament begins in June and July 2021, with China having already been awarded hosting rights.

"I want the Club World Cup to be the best in terms of quality on the pitch but also in terms of revenues," Infantino told journalists in Doha on Friday, adding: "Whatever FIFA is doing has to be the best, that's clear."
"We are commercialising the competition now and up to yesterday (Thursday) we had nine offers that were much more interesting than what I had thought, so that shows there is a big commercial interest."
"It is going to be a beautiful and very successful competition on the sporting side, and economically."
- Expanded pool of elite clubs -
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"If we can pay and generate more revenues for the big clubs -- the 10 to 12, or 15 to 20 Europeans, but also 30 around the world -- then you have done something good."