Bira 91 eyes global expansion; to enter 5 new markets

Image
Press Trust of India New Delhi
Last Updated : Aug 23 2017 | 2:22 PM IST
Premium beer maker Bira 91 today said it is looking to expand global footprint by launching in five new markets including the United Kingdom, Singapore and Hong Kong.
The other markets where the company will start distribution soon are Thailand and the UAE, the country's first handcrafted beer maker said in a statement.
Bira 91, owned by B9 Beverages, was established in 2015 in India.
B9 Beverages founder and CEO Ankur Jain said: "We aspire to drive that global shift in beer towards more flavour and with our plans to enter London, Singapore, Hong Kong, Thailand and Dubai, we expect to embark on this journey towards creating the first global brand of craft beers."
In May this year, the company said it was eyeing sales of Rs 150 crore this fiscal and have presence in 15 cities.
The company manufactures four range of beers - Bira 91 White, Bira 91 Blonde, Bira 91 Light and Bira 91 Strong.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 23 2017 | 2:22 PM IST

Next Story