Blue Star partners Sands Intl for distribution in Saudi Arabia

Air-conditioner maker Blue Star today said its wholly-owned subsidiary in Dubai, Blue Star International FZCO, has partnered with Sands International and its local partner Saudi Retail Company for distribution of its unitary products in the Kingdom of Saudi Arabia.

The room air conditioner market in Saudi Arabia is estimated at 3.3 million units, with an annual growth of 12 per cent. Saudi Arabia with the largest market share in the GCC region is a promising market for the company's heating ventilation air conditioning and refrigeration (HVAC&R) segment, it said in a statement.

"We are well equipped to deal with the rising demand for air conditioning and refrigeration products in the Saudi market and are confident that Sands International's well-entrenched distribution network of retailers and dealers will help us ensure an extensive reach for our unitary products range," said Dawood Bin Ozair, chief executive officer, Blue Star International FZCO.

Blue Star, along with Sands International, would be offering a range of room air conditioners catering to the requirement in the residential and commercial space in Saudi Arabia. Besides, the company is also launching water cooling solutions comprising bottle water dispensers, storage water coolers and water tank chillers.

"This comprehensive range of water cooling solutions primarily cater to the requirements of the commercial sector, with a special focus on commercial, healthcare, residential, education and hospitality segments," the statement said.