Blueair sees synergy in HUL network to tap India market

Sweden-based indoor air purifier maker Blueair is looking at leveraging HUL's vast sales infrastructure here to tap the Indian market.
Blueair was acquired by HUL's parent Unilever last year.
Besides, Blueair has also deferred plan to set up a manufacturing/assembling unit here after the change in ownership.
"In the marketing side, we have enough synergy. Uniliver and HUL has been here for many many years. It is more like an Indian brand. They have a very large network in sales and other aspects and all that is going to help us as a company," said Blueair Director West & South Asia Girish Bapat.

He further added: "Wherever there would be synergy, we would use it."
However, Bapat declined to elaborate saying: "It's too early for us to talk about that."

He further added that Bluair would maintain a separate corporate identity despite acquisition.
In August 2016, Unilever PLC had announced signing of an agreement to acquire Blueair.
"In terms of our restructuring and ownership change, we are reworking on those plans in terms of assembly/ manufacturing unit. But it's definitely on the cards," Bapat added.
To expand its retail presence, Blueair has tied up with leading pest control and home cleaning services firm Hicare, which would take its product to 200 cities through direct to home sales and service.

"We have plans to introduce Blueair air purifiers first in leading metro cities and then would take it pan India," said Hicare CEO Himanshu Chakrawarti.