The 60-year-old former English cricketer said he had four sessions of shockwave therapy to prevent erectile dysfunction in the future.
He said: "I'm a male and men do have problems and you have to front up to them. There's no downside to this - only a big upside.
"It's prevention rather than cure. I didn't need the treatment but I didn't want to be worrying about it in ten years' time."
Ian, married to his partner Kath for 40 years but has been linked to a string of beautiful women in the past, said he had received Vigore Linear Shockwave therapy, which involves stimulating the patient's groin with acoustic waves for around 20 minutes and claims to regenerate tissue and blood vessels, improving blood flow.
Ian, who played his last Test in 1992, said he was speaking out about receiving the treatment in order to encourage men suffering from impotence to explore the options available to them.
He said: "I hope that this becomes a talking point and that people break to taboo. There's nothing to be embarrassed about.
"What's more embarrassing? This or popping some pills and saying to your partner 'I'll be with you in 20 minutes, I'm just waiting for this to work?'
Ian said that he had timed his four treatments to coincide with England Test match games over the summer.
He added: "Kath has got a gold medal for 40 years of putting up with me. I hope this treatment will improve things in the bedroom department - that's the whole point of it. I'm trying to give myself a better life for longer.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
