Brand Factory Launches Their #BuraNaManoDiscountHai Campaign, Challenges the Norm With Their Holi Special Offers

/ -- The new campaign, created by Publicis, aims at changing stereotypes and encouraging one to wear new clothes and look their best for Holi by offering heavy discounts on top-notch retail brands
Roch D'Souza, Chief Marketing Officer, Brand Factory, said, "Holi traditionally has been the only festival where we wear old clothes, we took that as an insight and wanted to encourage everyone to wear new clothes. Brandfactory plays the perfect enabler since we are the only fashion destination that's on discount 365 days. The film stays true to our space of being quirky and delivering the message in an interesting narrative."

Ramakrishnan Hariharan, Head of Creative, Publicis Ambience, commented, "At the onset we knew there would be a barrage of colourful ads during Holi, so we decided to make something that stands out. Much needed in this age of mega-clutter. Also, Holi is revealed only much later in the film, in a thoughtfully crafted suspense narrative, so the audience remains intrigued throughout. It was pure fun working on this one. Grateful to all who made this happen."
YouTube link: https://www.youtube.com/watch?v=Dzs2BU31xE8
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