The International Student Survey 2017 was conducted by the student recruitment and retention solutions company Hobsons in January and February 2017.
The survey of 27,955 prospective international students, who were considering studying in the UK, found that high- quality teaching is the single most important factor for prospective international students when choosing a university, course or destination country.
Brexit has had made no difference to 68.5 per cent of students, while only 12.7 per cent said they were less interested in UK study.
The results indicate a softening of the initial negative reaction to the June 2016 EU referendum when 43 per cent said the decision had affected their choice of study destination.
The survey cites campaigns such as #WeAreInternational for helping to shape positive perceptions of the UK as a welcoming country to overseas students.
After respondents were shown news coverage of #WeAreInternationaland #LondonIsOpen campaigns, almost half (46.6 per cent) felt fully persuaded that the UK is a welcoming country.
An additional 37 per cent reportedly feeling slightly persuaded and only 16% said they felt no persuasion at all.
So far, over 160 universities, education institutions and international organisations have backed it.
"UK universities have always been international in their outlook and communities, and that will never change," Malcolm Butler,Director of Global Engagement at theUniversity of Sheffield, said.
Sheffield itself is consistently cited by international students as being a friendly and welcoming city.
However, we know that there will be times when we need to work harder to makesure that students and staff know how welcome they are in the UK.
"To hear that the messages of#WeAreInternational are being well received by international students makes us even more determined to keep promoting our positive, welcoming messages."
As part of the#WeAreInternational campaign, the University of Sheffield developed a film to highlight the experiences of international students in the UK.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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