The firm sells such cars, including of brands like Rolls Royce, Bentley and Ferrari, at its showroom each in Delhi and Gurgaon.
Online users can browse through a range of exotic cars on the company's website and can even reserve a model for a day by making some advanced payment.
"It's a newfangled concept in the automotive arena and lends the company an undisputed supremacy in the dynamic and ever changing industry," Big Boy Toyz said in a statement.
"A person gets two options, one is to pay Rs 2 lakh and reserve a car for 24 hours or transfer 10 per cent of the price of the vehicle and get a confirmed booking for a week," it said.
The firm said this online facility means 40 per cent of our potential customers do not even need to visit a showroom to check out a car.
Jatin Ahuja, Founder and Managing Director of Big Boy Toyz claimed, "It is the first ever super luxury car showroom to introduce such a booking mechanism for its ever discerning customers."
"The cars in the company are not older than two-three years, have not run more than 25,000 kms and are strictly non-accidental and non-odometer ones," the firm said.
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