Speaking at the White House after talks with US President Barack Obama, Cameron said there is a "real chance" that the negotiations could be launched in earnest by next month's Group of Eight summit in Northern Ireland.
However, he said, talks for the ambitious Transatlantic Trade and Investment Partnership have to cover all subjects -- a message to other participants that are already insisting on excluding certain sensitive areas.
"President Obama and I have both championed a free trade deal between the European Union and the United States," Cameron said in a news conference, with Obama at his side.
"To realise the huge benefits this deal could bring would take ambition and political will. That means everything on the table, even the difficult issues and no exceptions."
Cameron suggested that the groundwork for formal talks could be ready by the June 17-18 meeting of G8 leaders.
"When we meet on the shores in Northern Ireland five weeks from today, I want us to agree ambitious action for economic growth," with "open trade at the heart of this," he said.
"So the next five weeks are crucial."
"I believe we have a good opportunity to cut tariffs, open markets, create jobs and make all of our economies even more competitive," he said.
Announced in mid-February, the proposed trade and investment treaty is aimed at spurring economic growth and jobs on both sides of the Atlantic.
It was also advocated as an alternative to the stagnated Doha round talks for a new global trade deal under the World Trade Organisation.
The economic relationship between the US and EU is already the world's largest, representing nearly half of global output of goods and services and 30 per cent of global trade -- worth USD 2.7 billion worth every day.
But European authorities have already stressed the need to exclude certain areas from the deal.
European Union Trade Commissioner Karel De Gucht said last month that policies that help protect European culture and media from the Hollywood juggernaut would not be part of the talks.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
