Car navigation solutions provider eyes 70% of Indian market

Hungary-based car navigation solutions provider NNG today said it is eyeing 70 per cent market pie from the after-market segment in the next four years.
The company which offers its navigation software to car manufacturers directly had launched a new solution called iGO Primo Nextgen which can be seamlessly integrated with smartphones, in association with its local partner ANS.
"We are looking at around 70 per cent market share from the after-market segment in the next four years," NNG Vice President of Emerging Markets Peter Bolesza said here today.
At present, NNG commands around 55 a per cent market share from this segment in the Indian market, he said, adding that globally it currently stands at 70 per cent.

Bolesza said that the company is in in discussions with original equipment makers to roll out iGO Primo Nextgen for the original equipment segment.
The total navigation devices market in the country at present is estimated to be around 1.50 lakh units per annum, ANS Director for Sales and Business Development Amit Sharma said, adding, "This expected to grow higher in the next couple of years".