Bolstering efforts to weed out unfair business practices, the watchdog has exercised the option in the ruling against two office bearers of a Kerala-based film exhibitors association.
While Sebi has been frequently barring entities violating regulations from the securities market, this is the first time that Competition Commission of India (CCI) has exercised the option.
Penalising the Kerala Film Exhibitors Federation (KFEF) for indulging in anti-competitive practices earlier this month, the regulator also asked the grouping not to associate two office bearers -- P V Basheer Ahmed and M C Bobby -- with its affairs for two years.
About the ruling, CCI Chairman Ashok Chawla said the idea was to send out a message.
"Since there is an element of repetition in this thing, so as a trail blazing order we have conveyed that these people should not participate in the activities of the association... They should be kept away," Chawla told PTI.
It was the second time KFEF and these two individuals were fined for anti-competitive ways. In a separate case, CCI in June had imposed over Rs 1.29 lakh penalty on KFEF as well as on Ahmed and Bobby.
The whole idea is that the order should be more effective and that ultimately at the end of the day the culture of competition compliance should percolate, he emphasised.
When asked whether such an order could face legal hurdles, the CCI chief said: "There could be a legal challenge but I don't think we have done anything which is not within the mandate of the (Competition) Act."
In its order dated September 8, the regulator had directed KFEF not to associate Ahmed and Bobby with its affairs, including administration, management and governance, in any manner for two years.
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