Officials in the Ministry of Drinking Water and Sanitation said the awareness week from March 16 to March 22, which is observed as World Water Day, would "accelerate awareness in villages" across the country on sanitation and rural drinking water.
"The focus of the campaign will be to "create total awareness on Swachh Bharat Mission to keep villages clean, build and use of toilets, importance of hand washing with soap, safe handling and storage of drinking water and water conservation," a Ministry official said.
States have been asked to conduct a week long 'state elocution contest' on subjects like use of toilet, clean India mission and water conservation with school children screened from rural schools after Gram Panchayat level, block level, district level competitions.
The Centre's move also comes in view of the fact that 60 per cent of people in rural areas still defecate in the open.
The goal of Swachh Bharat Mission in rural areas is to attain an open defecation free India by October 2, 2019-- the 150th birth anniversary of Mahatma Gandhi.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
