Ma Long, Fan Zhendong and Xu Xin, who are the top three players in the world, did not show up for their second round singles matches at the China Open in the southwestern city of Chengdu on Friday.
China's General Administration of Sports berated the two coaches and three players in a statement late Friday.
By abandoning the matches, they "ignored professional ethics, they ignored national honour and interests, they disrespected the public, they disrespected the opponent".
The body said it had instructed China's table tennis association to find out the facts and deal with it seriously.
The International Table Tennis Federation said Friday it was unclear why the players failed to appear for their matches, but it noted the crowd "consistently shouted the name of Liu Guoliang", who was China's head coach until Tuesday.
Ma, Fan and Xu's elimination from the four-day tournament, which ends Sunday, came after they made online protests over Liu's removal.
"At this moment we don't like to play anymore because we miss you, Liu Guoliang," the players said in identical posts on China's Twitter-like Weibo.
Liu, a former Grand Slam champion, lost his top coaching job in a restructuring announced by the Chinese Table Tennis Association on Tuesday, the official Xinhua news agency said.
He has been appointed vice president of the body.
The shake-up has been a hot topic in table tennis-mad China where the sport has a huge following.
Last month Kong Linghui was replaced as head of the women's table tennis team following a gambling debt scandal, sparking a social media frenzy.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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