Chinese government agencies meeting under a reform committee headed by President Xi Jinping are considering licensing online games, lotteries and sports betting in the southern island province, the financial news agency said, citing unidentified people close to the matter.
It would be a historic turnaround for the communist government which has long strictly banned all forms of gambling in mainland China and comes against the backdrop of its massive campaign against corruption.
Such a development would be part of a programme of reforms designed to attract more visitors to the island, where many tourist infrastructure projects are under way.
Development of a gaming industry in Hainan would create a new rival for semi-autonomous Macau, the only part of China were casino gambling is legal and the world's largest gaming market, dwarfing Las Vegas.
Macau's revenues took a hit after Xi declared his war on graft in 2014, with many mainland big spenders staying away from the enclave, which had gained a reputation as a centre for laundering illicit money out of China.
The gamble appears to have paid off as Macau's gaming revenues soared 36 per cent year-on-year in January.
But allowing casinos in Hainan could threaten the prosperity of Macau, depriving it of some of its customers.
Shares in Macau casino giants Sands China, MGM China and Wynn Macau slid more than six percent during intraday trading in Hong Kong today following the Bloomberg report.
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