Chinese firm C.Banner International Holdings, which primarily manufactures and sells ladies' footwear, first announced the possible deal last week when Chinese president Xi Jinping was on a state visit to Britain focused on bolstering business and trade ties between the two countries.
C.Banner said it entered into an agreement to purchase the "entire issued share capital of Ludendo Enterprises UK", which operates the Hamleys brand after it was purchased by France's Groupe Ludendo in 2012, in a statement released late Thursday.
The Nanjing-based Chinese enterprise, which has a market capitalisation of around USD 752.2 million, said it is pursuing a new global branding initiative and business diversification plan.
"Hamleys possesses international background and extensive experience in the global retail industry...Which contributes significantly to the company's future overseas expansion," it said.
The well-loved British toy retailer first opened in 1760 and has been expanding internationally, opening stores in locations ranging from Moscow to Dubai.
A clutch of business contracts said by British Prime Minister David Cameron to be worth almost 40 billion pounds (USD 61.6 billion) were announced during Xi's visit, as well as the launch of the first yuan-denominated bond in London as China seeks to internationalise its currency.
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