According to the catalogue, the vase, which is 60-cm (23 inches) tall and depicts three blue dragons on a yellow background, is from the 20th century but it bears an unverified mark from the 18th century Qianlong era.
There was a bidding battle at the auction on Thursday by two people who believed the vase was in fact from the 18th century.
The auctioneer at the Geneve-Encheres auction house said the age of the vase was difficult to evaluate accurately and that they tended to be conservative in their estimates.
The final price was 10,000 times more than the catalogue estimate.
The buyer, an amateur from Asia, was in the room for the auction, while his competitor bid by telephone.
Fichot said that it was the highest bid ever made in Geneva outside of jewellery and watches.
The auction house's previous record was a bronze Buddha statue that sold for 550,000 Swiss francs.
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