Linear consumption wherein goods are manufactured from raw materials, sold, used and then discarded or incinerated as waste, is reaching is limits, according to the report released today by the World Economic Forum, in collaboration with the Ellen MacArthur Foundation.
A circular economy is an industrial system that is "regenerative" by intention and design, and the economic benefit of transitioning to this new business model is estimated to be worth more than a trillion dollars in material savings.
It further highlighted a new Forum initiative -- Project Mainstream, in partnership with Ellen MacArthur Foundation and supported by McKinsey, which aims to work with firms to tackle ways to enable the circular economy through materials management, IT and business model innovation.
There are already many industry leaders that have committed to be part of this effort, including Philips, Kingfisher, Veolia, DSM and Indorama, the report said.
The report, analyses the economic benefits for businesses shifting towards a circular economy, which rethinks today's consumption patterns of "take, make and dispose" to a more restorative process, where products are designed and marketed such that components and materials can be reused many times.
Citing examples, the report said, the material costs of smartphones could be reduced by more than 60 per cent by entirely rethinking the way they are made and disposed.
"It can drive our next generation of innovation and business growth, cushion our business from price volatility, provide us with competitive advantage, and help us build better relationships with customers and suppliers," it added.
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