Clean E-India, GFFD to manage e-waste collection, recycling

Clean E-India initiative has collaborated with Guide Foundation for Development (GFFD) here to implement "safe and responsible" waste collection and recycling of electronic and electrical goods in the city.
Clean E-India initiative was jointly launched in April 2013 by International Finance Corporation (IFC), a member of the World Bank Group, and Attero, an asset management and recycling company, to collect and "responsibly" recycle electronic waste through an approach that integrates informal waste collectors (kabaadiwallahs) into an organised network, according to a company statement issued today.
Launched here along with three other cities namely Ahmedabad, Mumbai, and New Delhi, the initiative is supported by a growing number of leading electronics producers, including Wipro, Samsung, Voltas, Acer, Videocon and Haier.

As part of this association, GFFD will take the lead to create "a robust ecosystem" for responsible electronic waste collection and disposal by "generating awareness" amongst educational institutions and residential complexes.
GFFD said that it would simultaneously partner with informal sector institutions, besides local scrap dealers and waste collectors for proper collection of e-waste from institutions as well as homes to ensure that it reaches Attero's recycling facility.
"We have worked on e-waste awareness campaigns in the past and through the clean E-India initiative. We now have a blueprint for creating a well-organised channel for collection and disposal of e-waste," GFFD Hyderabad Executive Director, Murali Krishna Sarika said.

As part of the project, GFFD has appointed six franchisees here and is now setting up collection centres at pre-identified schools resident welfare associations.
The Hyderabad partner for Clean E-India programme is also in the process of developing an online tracking system to measure e-waste flows in the formal sector.
Training of appointed franchisees and waste collectors responsible for door-to-door collection of e-waste in an environment-friendly manner, would also form part of GFFD's agenda here, the release said.