Clipbyte launches OTT platform for sharing private videos

Start-up firm, Clipbyte has launched over-the-top content delivery platform for private video sharing among the target audience using social media tools.
Over-the-top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.
"The OTT delivery medium will increase engagement and ability to share any piece of video content or video asset using non-TV platforms, as part of marketing mix by micro and macro entrepreneurs and business enterprises to a given target close audience and also make it viral," Clipbyte CEO Pradeep Kuber said in a statement here.

"We expect derive revenue worth Rs 20-25 crore in our first year of operations," Kuber said.
According to industry experts, OTT market globally is estimated to grow to USD 62.03 billion by 2020 at a CAGR of 17.2 per cent.
Apart from reaching out to large field force or end consumers, such platform can also be used for hosting, sharing and streaming high definition videos to release films and documentaries, Kuber said.