Apart from directing the BCCI to "cease and desist" from unfair practices, the fair trade regulator asked it not to place blanket restriction on organisation of professional domestic cricket league by non-members.
The watchdog had penalised the cricket body for the same amount in February 2013 as well, but that penalty was set aside by the appellate tribunal after an appeal by the BCCI.
In its 44-page order, the Competition Commission of India (CCI) said the penalty of Rs 52.24 crore comes to nearly 4.48 per cent of the average of the BCCI's relevant turnover during the last three financial years.
"The assessment of the Commission clearly brings out that the impugned clause in the IPL (Indian Premier League) Media Rights Agreement has been pursued by BCCI consciously to protect the commercial interest of the bidders of broadcasting rights as well as the economic interest of BCCI," it said.
In February 2013, the watchdog had slapped a fine of Rs 52.24 crore on the BCCI.
Although at present, the average of the relevant turnover is slightly higher than the one which was considered by the CCI while passing the order in February 2013, the regulator said it prefers to maintain the penalty amount.
According to the order, BCCI being a not-for-profit organisation and its revenue being ploughed back into cricket are general features of any sports federation and the same cannot be taken as mitigating factors as proposed by the cricket body.
"Similarly, the Commission does not find merit in the argument that there is no actual instance of refusal to any proposal for organisation of domestic leagues similar to IPL.
"After assuming monopoly of IPL for a sustained period of ten years by excluding all potential competition, there is no reason for BCCI or anyone to expect a proposal for organisation of a similar league," the regulator said.
The BCCI has been directed not to put any blanket restriction on organisation of professional domestic cricket league or events by non-members.
"This shall, however, not preclude BCCI from stipulating conditions while framing/ modifying relevant rules for approval or while granting specific approvals, that are necessary to serve the interest of the sport.
"Such changes shall entail norms that underpin principles of non-discrimination and shall be applied in a fair, transparent and equitable manner," the order said.
Besides, the BCCI has been asked to issue appropriate clarification regarding the rules applicable for organisation of professional domestic cricket leagues/ events in India, either by members of BCCI or by third parties, as well as the parameters based on which applications can be made and would be considered.
Further, the cricket body has to file a report to the CCI on compliance with these directions within 60 days.
Following an appeal, erstwhile Competition Appellate Tribunal (Compat) had set aside the CCI's order passed in February 2013 and asked the regulator to look into the matter afresh.
The tribunal had set aside the order in February 2015.
Subsequently, the regulator had directed its investigation arm Director General (DG) to conduct further probe. The DG had filed its supplementary investigation report in March 2016.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
