Coolpad to set up R&D centre in Bengaluru

Image
Press Trust of India New Delhi
Last Updated : May 20 2016 | 6:13 PM IST
Chinese handset maker Coolpad today said it will set up its R&D unit in Bengaluru by the end of the year to add localised features to meet demands of the Indian consumers.
The company, which has partnered Videocon to assemble its handsets in India, also aims to sell about 4 million smartphones this year.
"We are looking at setting up R&D centre in Bengaluru. We expect to start after Diwali and it would be fully functional before the end of the year...We expect to have about 85 people to begin with," Coolpad India CEO Syed Tajuddin told PTI.
He added that the centre will work on customisation of the device to meet Indian requirements and at a later stage, also focus on app and content for the smartphones.
The company today launched its new handset -- Coolpad Max -- priced at Es 24,999. It will be sold through Amazon.In.
The device will allow users to use two accounts on WhatsApp, Facebook, Messenger and other apps, which users currently can't do.
It features a 5.5-inch display, powered by Qualcomm 1.5 GHz octacore processor, 4GB RAM, 64GB memory (expandable upto 64GB), 13 MP rear and 5MP front camera and 2800 mAh battery.
"This is the fourth device we have launched in the last sixth month. We are working on expanding our portfolio and we should have atleast 5 new devices this year," he said.
Tajuddin added that the company aims to sell about 4 million units this year.
"We have already sold about 1 million units and the aim is
now to sell about 4 million units... We will add atleast 5 devices this year," he said.
India is one of the fastest growing smartphone markets globally.
According to research firm IDC, smartphone shipments in the country grew 5.2 per cent to 23.5 million units in January-March 2016 from the year-ago period.
Samsung led the tally with 26.6 per cent share of the Indian smartphone market, followed by Micromax (12.6 per cent), Intex (9.2 per cent) and Lenovo (with Motorola - 8.2 per cent).
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 20 2016 | 6:13 PM IST

Next Story