The existing retention strategies are based on one-size -fits-all approach, which does not effectively meet employee needs, the workforce solutions provider said in a report.
As per the research report, organisations should analyse their existing retention models using a "user needs" survey that evaluates the company's value proposition and its employees - where to find them, what drives them and what they want in their careers.
"Companies need to increase their talent attraction and retention efforts in the face of a fiercely competitive market and in an environment where access to talent is now the key competitive differentiator," ManpowerGroup India Group Managing Director A G Rao said.
"Retention is about strategic growth and finding right-fit employees that contribute to the long-term survival and success of the organisation," ManpowerGroup Solutions, Consulting & Solutions vice president Steve Lopez said.
As per the report, companies should focus on how people experience the organisation from the standpoint of web/social media, office and workspace, and external marketing.
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