Distribution, product innovation key drivers for growth: Thomas Cook India

Travel services firm Thomas Cook India is betting big on enhanced distribution with special focus on tier-II and III cities and product innovation to drive growth, a top company official said.

The company currently offers services like foreign exchange, corporate travel, leisure travel, insurance, visa and passport services and e-business.

The firm's strategy includes a two-pronged initiative of enhanced distribution for increased penetration into viable source markets coupled with product innovation to target high potential emerging segments like regional tours, ladies first, theme park holidays and millennials, Thomas Cook India Chairman and MD Madhavan Menon told PTI.

The enhanced distribution is with special focus on tier-II and tier-III cities, he said.

"Technology will continue to drive our initiatives and empower our customers both external and internal...," Menon added.

Highlighting the importance of small towns and cities, he said: "Regional India's tier-II and III cities and towns are emerging as strong power-drivers in our growth story across our travel and foreign exchange businesses and will continue to form a key focus area to catalyse under-leveraged potential."