Don't think OTT will dismantle cinema viewing habit, they can happily co-exist: Sharman Joshi

Image
Press Trust of India Mumbai
Last Updated : May 07 2020 | 2:29 PM IST

Actor Sharman Joshi says audiences might be watching more content on the digital platform due to the countrywide lockdown but they still have a strong appetite for experiencing movies on the big screen.

With the country still in lockdown due to the coronavirus pandemic, there is a resurgence of the theatrical vs streaming debate.

Cinema houses across all over the country have been shut to enforce social distancing and that has given a rise in the viewership of content on the digital platforms.

Sharman believes people have a strong desire to watch movies in theatres and this will ensure the survival of cinema houses.

"The desire of people under lockdown at home, including me, is to step outside, go for dinner, meet some friends or watch a movie. These are the things you usually do when you step out.

"Cinema is a wholesome experience, this big screen spectacle and the excitement it offers to people. Cinema, OTT platforms and TV will continue having their own spaces," Sharman told PTI.

The actor believes theatrical films, streaming sites and TV will keep coming out with content that is suitable for their platform.

"They will co-exist happily. It's a great time for people to get plenty of entertainment of various kinds and likewise for us in the industry where we get to offer different kinds of entertainment," he added.

The 41-year-old actor said content varies from platform to platform and there shouldn't be any comparison between them.

"TV, films and digital are platforms you go for entertainment. The kind of content they offer are quite different, where time plays the crucial factor. Theatrical films offer storytelling in shorter length form, where there's a lot to say in two hours. But TV and OTT platforms give luxury of time."

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 07 2020 | 2:28 PM IST

Next Story