Dorco ties up with Letsshave for India foray

US-based manufacturer of grooming products Dorco has forayed into the Indian market in collaboration with ecommerce platform letsshave.Com.
The company's products will only be available on the online platform initially and it plans to sell to 5 lakh customers by 2016 end.
"We are focusing to provide more smarter and economical solution for shaving. We are expecting a good growth and aiming to have up to 5 lakh customer in one year," Letsshave founder and CEO Sidharth Shankar Oberoi told PTI.
Dorco has launched three razor variants in India priced between Rs 149 and Rs 299, which include a pack of two blades.

The Indian shaving market is estimated at around Rs 2,000 crore is growing at 10 per cent year-on-year.
"Our products are at least 30 to 40 per cent lower than our

competitors as we are providing the product at customers doorstep, by saving the cost of middle men," he said.
Dorco is using its patented docking system where one razor could fit in any blades.
Dorco Global Chairman Hong Ju Shik said: "Online razor market in other countries records about 10 per cent growth, but Dorco considers that we have many more opportunities in India due to high population and infinite potential. We are confident that our products will fully satisfy customers' expectations."

Letsshave.Com plans to engage social media and other traditional formats for branding and marketing of Dorco's range of grooming products here.
"We are focusing on online space only, we plans to spend around Rs 15 to 20 crore," Oberoi said adding that the company has entered into agreement with four courier firms to get its products delivered at door step.
Established in 1955 in South Korea, Dorco is a leading manufacture of shaving razor, blades, kitchen knives and stationery cutters.
Its disposable shavers, shaving systems and accessories for men and women are sold in over 100 countries.