DS Group to set up facility for dairy products in Assam

Diversified conglomerate Dharampal Satyapal Group plans to set up a greenfield plant in Assam for its dairy products as it aims to cross Rs 200 crore revenue in the segment in the next three years.
Before this, the Group will start production in Guwahati within next 3-4 months from a leased facility.
"We will set up a greenfield manufacturing facility in Guwahati to cater to the North East market. We are looking for land at present," Dharampal Satyapal Group (DS Group) Business Head (Dairy Division) Sunil Kumar Bansal told PTI here today.
The Group has already procured the machineries for setting up the plant and is currently looking for 5-7 acres of land in and around Guwahati, he added.

"The capacity of the proposed plant will have an installed capacity of processing one lakh litres of milk every day. The total investment will be about Rs 30 crore for setting up the facility," Bansal said.
Talking about the leased unit, he said the dairy division has already identified it and will start production with a capacity to process 100 tonnes of milk per month within next 3-4 months in the state capital.

On its sales target, Bansal said: "We are looking to corner 10-15 per cent North East market of the tetra pack milk and dairy whitener. The current market size of the region for these two products is estimated to be around Rs 2,500 crore."

He said the division is expecting Rs 200 crore revenue in the next three years from North East as against its target of Rs 20 crore in 2014-15.
"Amul is the number one brand in North East and there is no number two. We are targeting to be the number two brand," Bansal said.
The Indian market for whitener is pegged to be about one lakh tonnes a year, of which 40,000 tonnes is consumed in North East, he said.
The tetra pack milk segment in the region is estimated to around one lakh tonnes a year, he added.
Bansal also said the entity will expand its retail outlet presence to 6,000 units within next three months from around 1,000 units at present.

DS Group today expanded its product offering in the dairy segment in the region by launching its dairy whitener 'Ksheer' here.