StockX allows users to live bid or trade limited edition products, and the "Lose Yourself" star, who is based in Detroit, Michigan, will be focusing his efforts on sneaker resales, giving users access to bid on rare sneakers from his personal collection, reported Contactmusic.
"Sneakers have always been a huge interest of mine, for at least as long as I've been rapping, and I'm proud of the fact that I've had so many collaborations with Nike and Jordan Brand," Eminem, 43, said.
"I really like the fact that sneakers are a big part of what StockX is doing. When I found out that they happen to be doing it from downtown Detroit, it made even more sense to get involved."
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