The new FM channels would be in Ahmedabad, Jaipur and Surat and would start from September 5, said a statement by ENIL.
"Mirchi Love is a new brand that the Company is launching," ENIL said in a statement.
This would be second FM channel in these three cities by ENIL, which already operates another station under the brand Radio Mirchi.
"In each of these cities, these channels are the second channels belonging to the company. The first channels are branded Radio Mirchi. The second channels will be branded Mirchi Love," it added.
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