"Mystik presents Essel with a huge business opportunity in the non-oral care category. It is estimated that hair colorants represent a 2.5 billion tube opportunity globally.
"With several innovations in our portfolio and a variety of innovative decoration features, we are well poised to take full advantage of Mystik and offer brands a unique opportunity to upgrade their packaging, thereby business continuity option," Essel Propack Global Innovation Head M K Bannerjee said in a statement.
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