Renowned Indian fashion designer Rocky S believes every city in India has a different fashion trend.
The designer, however, believes the trends created by Bollywood stars binds the Indian fashion scene together.
"I think fashion in our country keeps changing. Every city has a different fashion trend and it is not that our country has one fashion trend.
"But Bollywood is one thing that drives everybody. It dictates fashion. Bollywood actors are fashion icons so whatever actor wears people follow that," Rocky told PTI.
The designer said he is always juggling between fashion and films. And as a creative person, he looks for work that challenges him.
"Whatever drives me I take that. I am just expecting new and different stuff be it for films or my label. Work is work."
"Each look took four hours to create from make-up to hair. There is a team that came from LA, who specialises in these metal and rubber costumes. The whole team was flown down to Chennai. It was a team effort."
He said, "We did lot of research and looking at how the other superhero films looked like and what kind of costume will be required for a normal person getting transformed. Shankar had done homework for two years, before we met him. His vision was very strong and he was clear what he wanted to create."
"See the amount of money invested in '2.0' (film's budget is Rs 543 cr). How many people are making this kind of high budget films? A film like '2.0' has opened doors to try and do something like this."
Disclaimer: No Business Standard Journalist was involved in creation of this content
