FAA approval near, Honda's business jet about to hit market

Nearly 30 years after Honda's founder started developing the product and after more than a dozen years of testing, the company best known for its cars and motorcycles is about to start delivering its first aircraft.
The Japan-based company this week is expected to receive a crucial Federal Aviation Administration certification of its first HondaJet, the last step before launching full production from its manufacturing hub and headquarters in Greensboro, North Carolina, where it employs more than 1,000.
A company announcement is expected tomorrow.
The business jet, which can seat up to seven and lists for about USD 4.5 million, will be reaching customers at least five years behind schedule.

Honda says it has received more than 100 orders, primarily from customers in North America and Europe.
Michael Whalen, a hospitality industry executive, says he placed a deposit for a HondaJet in 2007 to replace his slower, propeller-driven King Air.

Whalen is founder and CEO of a company that runs hotels and restaurants in a half dozen Midwestern states from Moline, Illinois, a city with few direct flights.
Now his Heart of America Group is expanding into Wyoming, Colorado and Texas.
"In the last year or so it certainly would have been coming in handy, so I've been inquiring quite regularly as to when they thought it was coming," said Whalen, who now expects delivery in March.

HondaJet's model HA-420 is expected to be the first in a line of Honda aircraft.
That could make the quality-conscious, price-competitive company a player in aviation since "anywhere Honda gets into, they tend to grab a significant market share fairly quickly," said Wayne Plucker, who heads aerospace industry research at the consulting firm Frost & Sullivan.
Honda touts its plane as lighter, faster and more fuel-efficient than competitors that include U.S.-based Cessna and Embraer of Brazil.
Just as Honda did when it introduced its cars into North America decades ago, its aircraft subsidiary has stayed low-key, careful and methodical for an industry that tends toward hoopla and splashy sales announcements at air shows, Plucker said.

The HondaJet reaches the market after sales of similar light jets have struggled to rebound from the global financial crisis, Alud Davies, who covers the business aviation industry for the London-based online publication Corporate Jet Investor, wrote in an email.