Company executives said today they'll verify political ad buyers, requiring them to reveal correct names and locations and to create new pages for every advertiser on the site.
Users will be able to click on the pages to see all of the ads an advertiser is running.
Rob Goldman, Facebook's vice president in charge of ad products, says the company will also build a publicly searchable archive of ads.
The move comes after the company acknowledged it had found more than 3,000 ads linked to Russia.
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