Facebook Messenger hits one billion users

Image
AFP San Francisco
Last Updated : Jul 20 2016 | 9:32 PM IST
Facebook said today the number of users of its Messenger application had topped one billion, a key milestone as it seeks to expand the platform to new services.
The growth in Messenger gives greater reach to Facebook, which is moving to create a "family" of applications beyond the social network.
"As part of this journey to one billion, we focused on creating the best possible experiences in modern day communications," said Facebook vice president David Marcus in a statement.
"We remain focused on helping connect people to the people and businesses who matter most."
Facebook itself has more than 1.6 billion users, and WhatsApp, another messaging application acquired by Facebook for some USD 20 billion in 2014, also counts more than a billion users.
Other services in the Facebook "family" include Instagram, which more than 500 million use to share images, and Oculus, which makes virtual reality gear.
Marcus told AFP that Messenger's key markets include North America, Australia, Britain, France, the Philippines, Thailand and several other European countries.
Facebook has been moving to make Messenger a "platform" with other services such as "bots" that deliver news or connect with retailers or other businesses, for example.
Marcus said Messenger has some 18,000 active bots and continues to expand the platform.
Messenger can help monetization because it keeps users in the Facebook ecosystem where they can be targeted with ads.
"We will see that happens in the coming months, but I think that once you have an ecosystem that starts working between businesses and so many users on Messenger, we'll find more monetization vectors in the future," Marcus said.
"But we aren't at the stage where we are rushing to monetize."
WhatsApp, which is managed independently, does not accept advertising but is exploring ways to allow businesses to use it to connect with customers.
According to the company, Messenger is the second most popular application in Apple's iOS system behind Facebook itself.
Facebook said more than 17 billion photos are sent to friends through Messenger every month and that Messenger users have played 1.2 billion games of virtual basketball.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jul 20 2016 | 9:32 PM IST

Next Story