Psychologists at Brunel University London surveyed Facebook users to examine the personality traits and motives that influence the topics they choose to write about in their status updates - something that few previous studies have explored.
The data was collected from 555 Facebook users who completed online surveys measuring the 'Big Five' personality traits - extroversion, neuroticism, openness, agreeableness and conscientiousness - as well as self-esteem and narcissism.
Narcissists more frequently updated about their achievements, which was motivated by their need for attention and validation from the Facebook community.
These updates also received a greater number of 'likes' and comments, indicating that narcissists' boasting may be reinforced by the attention they crave.
Narcissists also wrote more status updates about their diet and exercise routine, suggesting that they use Facebook to broadcast the effort they put into their physical appearance.
Conscientiousness was associated with writing more updates about one's children, researchers found.
"However, it is important to understand why people write about certain topics on Facebook because their updates may be differentially rewarded with 'likes' and comments.
"People who receive more likes and comments tend to experience the benefits of social inclusion, whereas those who receive none feel ostracised," said Marshall.
"Although our results suggest that narcissists' bragging pays off because they receive more likes and comments to their status updates, it could be that their Facebook friends politely offer support while secretly disliking such egotistical displays," Marshall added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
