The 'GaurBot', as it prefers to call itself will give fans the chance to have a real time interaction throughout the season. Built with the purpose of becoming a 'one stop guide to everything about FC Goa' for the upcoming season of the ISL, the application will be a part of Facebook's Messenger feature.
The technology which is currently being used to roll out FC Goa's #WriteOurWin campaign prompts the fans to send customised messages to the players with the promise of these appearing in the promotional activities that the club undertakes throughout the season. The #WriteOurWin Campaign is part of the club's initiative to give them fans a far more personal experience through the course of Season 3.
By clicking on certain links within the chat application, fans can access information about the players who are a part of their current roster. This is a one of a kind venture by the club and the unique interface will surely intrigue fans.
Speaking at its launch, FC Goa's CEO Sukhvinder Singh said: "We are fortunate to have some of the most passionate fans in the country and our efforts are always aimed to give them the best possible experiences.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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