FIFA research says 3.5B people viewed some World Cup action

FIFA says more than 3.5 billion people viewed some of the 2018 World Cup, with 1.12 billion watching at least one minute of France beating Croatia 4-2 in the final.

A FIFA-commissioned review of World Cup viewing says the final's television audience was 516.6 million by the traditional measure of "global average in-home audience."
FIFA says "each game was a global televisual event in its own right."