Finnair Holiday Division, Aurinkomatkat Chooses RateGain for Comprehensive Market Intelligence for Pricing its Holiday Packages

/ -- RateGain today announced that they have been chosen by Aurinkomatkat, the tour operator of Finnair, to derive comprehensive rate intelligence for pricing its tour packages. RateGain's industry-first, big data solution, RevGain Packages, would aid Aurinkomatkat in predicting the overall demand of tour packages, and then optimize the prices based on the acquired competitive intelligence, historical and other correlated data.

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Commenting on the partnership, Apurva Chamaria, CRO, RateGain said, "We are happy to announce our association with Aurinkomatkat and support them in augmenting their Revenue Management Operations. RevGain leverages ML and is designed to enhance the pricing & forecasting abilities, so that Package & Tour operator companies can come up with the right suite of offerings. All the price recommendations are scientific are are based on smart algorithms and deep insights acquired from multiple data points. These price recommendations would help Aurinkomatkat optimize its revenue and trigger fast-paced growth."
According to Miika Rannikko, Head of Revenue & Trading, Aurinkomatkat, "The booking scenario is becoming uber-competitive with each passing day. Pricing and real-time pricing decisions, therefore, have become critical points of concerns. RevGain is the only solution we could find that addresses our concerns well. It empowers our decision capabilities with forecast intelligence on Demand, Pick-up, and unconstrained sales. We look forward to utilizing their capabilities and expertise and derive positive results."
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