/ --
Two-third borrowers are below-prime individuals looking for emergency credit line
(Logo: https://mma.prnewswire.com/media/779616/Flexsalary_Logo.jpg )
(Logo: https://mma.prnewswire.com/media/779617/Vivifi_Logo.jpg )
Commenting on the traction gained by FlexSalary since its launch, Anil Pinapala, Founder & CEO, Vivifi India Finance said, "In one year of operations, we have approved over 20,000 FlexSalary accounts with over 1,50,000 app downloads. We are very excited by the acceptance that FlexSalary has gained in the first year of operation amongst non-prime borrowers. Currently, we are fulfilling 15% of the demand for loans with the repayment rate comparable to any prime portfolio. While the acceptance of FlexSalary was anticipated, what is encouraging is the adoption of our product amongst the prime customers, with almost one-third of our current customer base. This signifies the fact that FlexSalary is addressing a latent demand for emergency cash needs. India traditionally has one of the lowest consumer debt penetration at 13% of the GDP even among the emerging markets. This presents a tremendous opportunity to fintech start ups like Vivifi which is committed to bridging this gap by empowering non-prime borrowers with innovative products through our financial inclusion agenda."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
