"People are less interested in exercise if physical activity seems daunting, which can happen when distances to be walked appear quite long," said New York University's Emily Balcetis, an assistant professor in the Department of Psychology and one of the study's co-authors.
"These findings indicate that narrowly focusing visual attention on a specific target, like a building a few blocks ahead, rather than looking around your surroundings, makes that distance appear shorter, helps you walk faster, and also makes exercising seem easier," Balcetis said.
The researchers hypothesised that narrowing attention on a finish line would lead it to appear closer, increase walking speed, and reduce feelings of physical exertion.
Researchers conducted two experiments. In the first, the study's subjects - 66 adults visiting a New York City park in the summer - stood 12 feet away from an open cooler, which contained cold beverages and ice.
The experimenter explained to participants that they would estimate the distance to the cooler.
One set of subjects was randomly assigned to a narrowed attention condition in which they imagined that a spotlight was shining only on the cooler.
The second set of subjects was assigned to the natural attention condition and was instructed to allow their attention to move naturally and in whatever way they found to be most helpful for estimating distance.
Subjects who focused their attention only on the cooler perceived the cooler as closer than did those in the natural attention group.
In a second experiment, the researchers used this intervention to change perceptions of distance and improve the quality of exercise.
As in the first experiment, one set of participants received the narrowed attention instructions (they were asked to focus on a traffic cone marking a finish line) and the other set received the natural attention condition (they were told to glance at the cone and look at their surroundings).
Each group then completed the walking test while being timed by the experimenters.
The results confirmed the researchers' hypothesis that attentional narrowing changed perceptions of distance, speed of walking, and perceived effort.
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