Future Generali India Life Insurance Company Limited Rolls Out 'Nayi Diwali Naya Rivaaj' Campaign

/ -- Taking the conversation ahead on Father's Health, Future Generali India Life Insurance company Ltd (FGILI), launched its 360-degree brand campaign titled 'Nayi Diwali Naya Rivaaj'. Through this campaign FGILI aims at urging fathers to celebrate Diwali this year with a new 'Rivaaj' - which is to stay healthy. The 360-degree marketing campaign was launched through a short video film on social media on October 11, 2019.

Campaign background
Campaign storyboard
Commenting on the new initiative Mr. Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said, "The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a 'Naya Rivaaj' to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions."
Campaign rollout
Campaign video can be viewed here: https://youtu.be/ZAdQbJIcXig
Generali Group
Future Group
IITL Group