Global smartphone sales growth slowest since 2013: Gartner

Image
Press Trust of India New Delhi
Last Updated : Aug 20 2015 | 6:32 PM IST
Global smartphone sales grew at its slowest pace since 2013 at 13.5 per cent to 330 million units in the second quarter of 2015, impacted by declining sales in China, research firm Gartner said today.
Worldwide sales of smartphones to end-users totalled 329.67 million units, an increase of 13.5 per cent from 290.38 million units in the same period in 2014, Gartner said in a statement.
"While demand for lower-cost 3G and 4G smartphones continued to drive growth in emerging markets, overall smartphone sales remained mixed region by region in the second quarter of 2015," Gartner Research Director Anshul Gupta said.
Emerging Asia/Pacific (excluding China), Eastern Europe and Middle East and Africa were the fastest-growing regions, driven by good performance from Chinese and local vendors, he added.
By contrast, smartphone sales in China fell for the first time year over year, recording a four per cent decline.
"China is the biggest country for smartphone sales, representing 30 per cent of total sales of smartphones in the second quarter of 2015. Its poor performance negatively affected the performance of the mobile phone market in the second quarter," Gupta said.
He added that China has reached "saturation", its phone market is essentially driven by replacement, with fewer first-time buyers.
"Beyond the lower-end phone segment, the appeal of premium smartphones will be key for vendors to attract upgrades and to maintain or grow their market share in China," he said.
Samsung led the tally with 21.9 per cent share in the April-June 2015 quarter, followed by Apple (14.6 per cent), Huawei (7.8 per cent), Lenovo (five per cent) and Xiaomi (4.9 per cent).
In terms of operating system (OS) market, Android saw its global share being affected by the weak performance of China and the strong performance of Apple in the Asian nation.
"Android saw its lowest year-over-year growth of 11 per cent with share reaching 82.2 per cent in the second quarter of 2015, Gupta said.
IOS (Apple) had a share of 14.6 per cent, Windows (2.5 per cent) and BlackBerry (0.3 per cent) in the second quarter of 2015.
The total mobile handset market (feature and smartphones) grew marginally to 445.75 million units in the said quarter from 444.19 million units in the April-June 2014 quarter.
Samsung led the total market with 19.9 per cent, followed by Apple (10.8 per cent), Microsoft (6.2 per cent), Huawei (5.9 per cent), LG Electronics (4 per cent), Lenovo (3.7 per cent), Xiaomi (3.6 per cent), TCL Communication (3.5 per cent), ZTE (3.3 per cent) and Micromax (2.2 per cent).
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 20 2015 | 6:32 PM IST

Next Story