Dhanteras is considered to be an auspicious day for buying gold, silver and other valuables and is largely celebrated in North and West India.
P N Gadgil Jewellers Managing Director Saurabh Gadgil told PTI that good monsoon, pent up demand of the first half of this year which was affected by jewellers' strike, stable gold prices and long weekend were mainly responsible for the positive consumer demand.
"Consumers are back in the market and retailers are all geared up to meet this demand. The level of activity only shows that things have come back to normal in trade as well as at the consumer level," he said.
P C Jewellers MD Balram Garg said, "We are seeing 20 per cent jump in volume and 30 per cent in value terms. The growth is higher in value terms as prices have gone up in the last one year."
Waman Hari Pethe Jewellers Director Aditya Pethe said looking at the footfalls the sales this year during the festivals are likely to be 20 per cent more than last year.
"The sales have picked up since the last 15 days and we are expecting 20 per cent growth compared to last year. Rs 30,000-35,000 ticket size is pushing more this year, especially for wearable jewellery. Marriage jewellery are also in demand as the season will begin from December and this year there are more dates than last year," he added.
Kalyan Jewellers Executive Director Ramesh Kalyanaraman said, "The advance booking for jewellery is up by 20-25 per cent compared to last year."
"Prices are lower when compared to last two months. Prices are more or less stable now and also demand has revived in view of the good monsoon," he said.
All India Gems and Jewellery Trade Federation Chairman
Sreedhar G V said according to reports coming from across the country northern region has done extremely well and the sales are estimated to have "20-25 per cent more than last year".
"Overall, the retail sales are expected to be 15-20 per cent more than last year. But, looking at the footfalls, we are expecting 20-25 per cent growth in the north. The growth in the south is likely to be around 10-15 per cent compared to last year," he added.
However, Riddhi Siddhi Bullion Traders Managing Prithviraj Kothari said the sales are likely to be 30-35 per cent less than last year due to the government rule of PAN card on purchase of Rs 2 lakh and over.
"The government policy on compulsory PAN card for purchase of Rs 2 lakh and more of jewellery and bullion has become negative for the industry and may result in 30-35 per cent less sales compared to last year," he added.
