The renewed efforts arrive in the wake of violent attacks in the US and elsewhere. A van struck a crowd of people outside a London mosque yesterday, the second time an automobile was used as a weapon in that city this month, and less than a week after a gunman attacked GOP lawmakers on a baseball field.
"While we and others have worked for years to identify and remove content that violates our policies, the uncomfortable truth is that we, as an industry, must acknowledge that more needs to be done. Now," Google said in a blog post.
Facebook and Google "have done little to counter the use of their platforms to spread hateful, false "information," from conspiracy theories accusing various minority groups of plotting against America to websites promoting Holocaust denial and false "facts" about Islam, LGBT people, women, Mexicans and others, the organisation said in a report earlier this year.
Google, along with other companies such as Facebook, Microsoft and Twitter, recently agreed to create an international forum to share and develop technology, support smaller businesses and speed up their joint efforts against online terrorism.
Google will nearly double the number of independent experts it uses to flag problematic content and expand its work with counter-extremist groups to help identify content that may be used to radicalise and recruit extremists.
It will also train more people to identify and remove extremist and terrorism-related content faster.
Google Inc said it will also take a tougher stance on videos that don't clearly violate its policies, like those that contain inflammatory religious or supremacist content. That content may still appear, but with a warning.
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