Minister of State for Tourism Mahesh Sharma welcomed the "initiative".
"My big salute goes to all those who support tourism, and yes, we are for it. The vision of our great Prime Minister (Narendra Modi) is to see that the Valley comes back again. We are all prepared to see and ensure that the tourism industry in the Valley flourishes and for that any steps need to be taken, we will come a step forward.
Minister of State for Home Affairs Kiren Rijiju said everyone should promote tourism as Jammu and Kashmir has been "very, very important" for the sector.
"If there is peace in the Valley, tourism will flourish there and if tourism increases, it will economically benefit the state and its people. Promotional tourism is absolutely necessary to revive the economy because it is very important part of their social life," Rijiju said.
However, BJP National General Secretary Ram Madhav expressed doubts over the separatists' intentions, saying he felt it was a "spelling mistake".
"I consider it a spelling mistake. They wanted to say terrorists but ended up saying tourists. They only welcome terrorists and no one believed such statements coming from their side.
Madhav termed it as "absolute hypocrisy" on part of the Hurriyat leadership. "If they want tourists, they should first ensure peace absence of which is the biggest hurdle in bringing back and normalcy in the state," he said.
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