Govt,pharma industry form 'India-Responsible Healthcare Trust'

The government and major pharmaceutical industry organisations have come together to form the 'India-Responsible Healthcare Trust' to power the Brand India Pharma campaign.
"The India-Responsible Healthcare Trust will spearhead the Brand India Pharma initiative through the second phase. The industry-government partnership is an important milestone in the campaign," India Brand Equity Foundation (IBEF) said quoting Commerce Secretary Rajeev Kher.
The formation of the trust represents the commitment to both drive and safeguard the interests of the Indian pharma industry. The primary objective of this trust will be to position India as a responsible healthcare provider, IBEF said in a statement.

The trust aims to create better awareness and develop an informed perspective about Brand India Pharma in both the domestic and global markets, it added.
"Brand India Pharma campaign was launched under the aegis of the Department of Commerce at CPhI Japan in March 2012," IBEF said.
The trust chaired by the Commerce Secretary comprises key stakeholders, namely, the Indian Pharmaceutical Alliance (IPA), Indian Drug Manufacturers' Association (IDMA), Bulk Drug Manufacturers Association (BDMA), Association of Biotechnology Led Enterprises (ABLE), Pharmaceutical Export Promotion Council of India (Pharmexcil) and IBEF, it added.
IBEF is a trust set up by the Department of Commerce with a primary aim of promoting and creating global awareness of the 'Made in India' label overseas.