Govt's cashless push to boost smartphone sales, says Samsung

Image
Press Trust of India Ahmedabad
Last Updated : Jan 19 2017 | 4:42 PM IST
The Centre's push for a cashless economy and digital mode of payments will provide a fillip to the growth of smartphone market in the country, a top official of Samsung India said today.
The Government's demonetisation drive and subsequent appeal to people to adopt cashless transactions using mobile phones has encouraged them to buy smartphones, said Manu Sharma, Vice-President (Mobile Business), Samsung India.
"Thanks to the Government's cashless push, people have developed a habit of making payments using various e-wallet services. People are finding them more convenient that cash payments," Sharma told reporters here today.
"Due to demonetisation, digital mode of payments have increased. This is a very good transformation. It will increase smartphone adoption among users. We believe the Government's cashless push will prove to be an important aspect for the overall growth of smartphone market."
Sharma said at present 22 crore people in India use smartphones.
Sharma and his team were here to announce the launch of Samsung's new smartphone Galaxy C9 Pro.
According to the Samsung executive, the mobile phone industry was not hit that badly due to cash crunch post the November 8 note ban announcement.
"Effect of demonetisation on mobile phone industry was not that severe. The industry was not hit as badly as other industries. As of now, there is absolutely no effect. Things became normal after December," said Sharma.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 19 2017 | 4:42 PM IST

Next Story