Commerce and Industry Minister Nirmala Sitharaman said after getting representation from traders bodies like, CAIT, a meeting was convened to discuss the issue.
The meeting was attended by Enforcement Directorate officials, Niti Aayog, Consumer Affairs and the Department of Industrial Policy and Promotion (DIPP).
She said on the lines of the 'twitter seva' of this ministry, "there is now going to be grievance redressal akin to the (hashtag) '#mociseva' which will have the consumer affairs people on board".
The DIPP would train the staff of the consumer affairs on handling such grievances taking on board the e-commerce companies alleged to have hurt the traders.
Further she said DIPP Secretary Ramesh Abhishek has also discussed the matter with e-commerce companies and has asked them not to violate e-commerce guidelines.
"Some companies responded that they are not giving those discounts. We are still a marketplace model, the companies (vendors) whose products are coming on their (platform) are giving that and it is not violative of the policy," she said adding the e-commerce would also nominate a officer who would respond to such grievances.
The Consumer Affairs Ministry should actually be attending to such grievances coming on the issue of e-commerce because its a commercial transaction between a consumer and a company, she said.
The minister also said "At this stage, we do not think that there is a case for ED".
The DIPP has asked online retailers to strictly comply with the e-commerce guidelines.
The ministry has received lot of complaints by stakeholders including traders body Confederation of All India Traders (CAIT).
In March, the government had allowed 100 per cent FDI
through automatic route in the marketplace format of e-commerce retailing.
As per the guidelines issued by the DIPP, foreign direct investment (FDI) has not been permitted in inventory-based model of e-commerce.
The guidelines also states that such entities will not directly or indirectly influence the sale price of goods and services and shall maintain level playing field.
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