Priyanka Yoshikawa's tearful victory comes a year after Ariana Miyamoto faced an ugly backlash for becoming the first black woman to represent Japan.
Social media lit up after Miyamoto's trail-blazing triumph as critics complained that Miss Universe Japan should instead have been won by a "pure" Japanese rather than a "haafu" -- the Japanese for "half", a word used to describe mixed race.
"Before Ariana, haafu girls couldn't represent Japan," Yoshikawa told AFP in an interview after her exotic Bollywood looks helped sweep her to the title.
Yoshikawa, born in Tokyo to an Indian father and a Japanese mother, vowed to continue the fight against racial prejudice in homogenous Japan, where multiracial children make up just two percent of those born annually.
"I think it means we have to let it in," said the 22-year-old when asked what it signified for her and Miyamoto to break down cultural barriers.
"We are Japanese. Yes, I'm half Indian and people are asking me about my 'purity' -- yes, my dad is Indian and I'm proud of it, I'm proud that I have Indian in me. But that does not mean I'm not Japanese."
"I know a lot of people who are haafu and suffer," said Yoshikawa, an avid kick-boxer whose politician great- grandfather once welcomed independence campaigner Mahatma Gandhi for a two-week stay at their home in Kolkata.
"We have problems, we've been struggling and it hurts. When I came back to Japan, everyone thought I was a germ," she added.
"Like if they touched me they would be touching something bad. But I'm thankful because that made me really strong."
"When I'm abroad, people never ask me what mix I am," said Yoshikawa, who earned her elephant trainer's licence to add spice to her resume.
"As Miss Japan, hopefully I can help change perceptions so that it can be the same here too. The number of people with mixed race is only going to increase, so people have to accept it."
Reaction to Yoshikawa's victory failed initially to trigger any real outrage, although predictably some were unhappy.
As the Japanese government continues to push its "Cool Japan" brand overseas to entice foreign tourists for the 2020 Tokyo Olympics, Yoshikawa promised to win over any doubters.
"There was a time as a kid when I was confused about my identity," she admitted. "But I've lived in Japan so long now I feel Japanese.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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